October 17, 2008
Pentagram Partners: On designing New York
Earlier this year, I was fortunate to attend a presentation by the partners of the design firm, Pentagram. I have studied their business model and followed their design-work/approach for years, and I had seen several of the partners speak on various occasions previously, but this was the first time I saw them appear together to walk through their work. This past April (18th to be exact), while living and working in New York, I went to go see three of the NY Pentagram partners—Michael Bierut, Paula Scher, and Michael Gericke—speak about designing visual identities for some of New York City’s most beloved institutions.
What follows is my accounting of the evening (minus the post-event dinner discussions and general good-times with my wonderful colleagues):
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