Category: New Work
October 04, 2007
Verizon FiOS - 2PointHome site launch
Our friends at CampfireNYC have conceived of a reality-based t.v. show in which families who are plagued with old technology (or even worse, NO technology) in their homes get a total makeover by three “techno-gurus”. The entire production, including the website, is now live and families in the Philadelphia area are getting their homes made over with all-new technology and gadgetry powered by Verizon’s smoking-fast fiber optic broadband service.
The project is an intense collaboration between many talented individuals at CampFire, Click3x (the studio responsible for shooting, editing, and producing the broadcast pieces), and Juicy Temples. For our part, we have teamed-up once again with our friends at Pound Interactive to pull off this intense web companion to the show. We're still making adjustments as this post goes live, but so far, so stable!
The campaign utilizes blog posts, YouTube, and other social media outlets, as well as the newest Google map technology to facilitate the entire experience. Families can submit audition videos that explain why they need the makeover, and then, those who receive the makeovers can continue to keep “fans” updated via continual blog posts and updates to the site. All of this contributes to a rich and engaging 360 degree audience experience.
Check out the live site at http://2pointhome.com
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Posted by klaus